Slow Food "is a non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world." (Slow food site)
The poster made for a Slow Food meeting in Naples had to represent the importance of a simple act of a countryman that takes the earth in his hands. In this way the image placed in the middle helps deliver the desired message quickly and empatheticly.
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